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Why Bother With Facebook?
Facebook has more than 750 million active users, with more signing on every day. It’s the second most popular website in the world (behind Google) in terms of unique visitors. Two-thirds of U.S. Facebook users are outside the college demographic, and users age 26 to 64 make up more than half of Facebook’s U.S. user base. So what does this mean for your business?
Facebook can be a powerful tool – even for business-to-business marketing. Some potential benefits of Facebook, found in Hubspot’s e-book, “How to Use Facebook for Business,” include:
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Being found by people who are searching for your products or
services |
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Connecting with current and potential customers |
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Creating a community around your business |
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Promoting other content you create, including webinars, blog
articles, or other resources |
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Generate leads for your business
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Promote Your Page
If you build
your Facebook page, there’s no guarantee that prospective customers will come. You must give users a reason to become a fan, says Hubspot, using tactics like these:
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Use applications like the discussion board and YouTube video box to add engaging content to your page. |
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Leverage the News Feed. Every time a fan engages with your page, from becoming a fan to “liking” a post, that activity is published on their News Feed, which can be seen by their friends. |
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Connect with your existing network. Send an e-mail invitation to your e-mailing list, including a link to your page in your e-mail signature. You can also blog about your Facebook page, and don’t forget to put a link on your website.
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Facebook Best Business Practices
Need a few more ideas to build your Facebook page’s popularity? Hubspot has these suggestions:
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Be interactive, fun and helpful. When people reach your Facebook page, they are looking for some kind of interaction. For example, a hardware company offered their Facebook fans links, applications, and engaging information, and within a short time, they added
26,000 fans!
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Create a connection between Facebook and the outside world. Case studies or a local spin on industry news keep your fans’ attention. |
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Create contests on Facebook. One possibility: Ask people to comment on a thread announcing a giveaway Facebook. |
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Use Facebook to grow your email list, and vice versa. Use your email newsletter to boost awareness of your Facebook page. In addition, promote your email newsletter to your existing Facebook fans. The end result will be growth in your email list and your Facebook fan base. |
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Introduce new products on your Facebook page first. People who sign up to be fans of your Facebook page are likely your most loyal evangelists and customers. Reward them by giving them information about a new product/service/feature before everyone else.
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“Like” other businesses’ Facebook Pages. By Liking the Pages of business partners, valued vendors, and customers, Facebook will notify the administrators of those Pages. In return, some of them may also decide to Like your Page, which will also expose it to the individual fans of their Pages. |
| Want to know more? You can request your own copy of Hubspot’s ebook here. And be sure to “Like” the Parts Now Facebook page for more business-boosting ideas, news and commentary. |
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